Thematic analysis specialists for your dedicated team.

Where thematic analysis fits in a long-term product team.

The method exists to stop researchers finding what they expected. Systematic coding across the whole dataset, beyond the memorable quotes, is what makes this analysis, and it often produces conclusions the researcher didn't expect.

Confirmation bias is the risk it guards against, and it is strongest when there is a hypothesis. Actively looking for data that contradicts an emerging theme is part of the method.

What your dedicated team does with thematic analysis.

Analysis is consistently under-resourced. Sessions are scheduled and run, then synthesis is squeezed into whatever time is left, which produces findings based on the most memorable moments.

Protecting analysis time is a scoping decision, and it is part of how research work is estimated under outsourced design team capacity.

Common thematic analysis use cases.

• Patterns across the data Systematic coding, so findings reflect the whole dataset.
• Contradicting evidence sought Disconfirmation as part of the method, not an optional check.
• Findings that survive challenge Conclusions traceable to coded extracts across the dataset.

Adding thematic analysis skills to your team.

Qualitative analysis sits with the researchers on your team, with analysis time protected.

Thematic analysis specialists join your team remotely as dedicated, full-time team members, selected, employed and managed by us in Chiang Mai and Bangkok. Companies that hire offshore developers through Azendo add the skill at the next monthly cycle.