Survey design specialists for your dedicated team.

Where survey design fits in a long-term product team.

Question wording changes answers substantially, and the effects are well documented. Leading phrasing, double-barrelled questions and unbalanced scales all skew results invisibly: the survey returns clean numbers that mean something other than they appear to.

Sampling determines what the results can be generalised to. A survey sent to engaged newsletter subscribers describes engaged newsletter subscribers, and presenting those results as representative of all users is a common and consequential error.

What your dedicated team does with survey design.

Surveys are good at measuring the prevalence of something already understood and poor at discovering what you did not know to ask. Using them for exploration produces answers to the wrong questions.

Choosing the method from the question is basic research judgement, part of the standards the designers on your team hold when you outsource UX design.

Common survey design use cases.

• Questions that do not lead Neutral wording and balanced scales, because phrasing changes answers.
• Sampling stated with results Who responded made explicit, so findings are not over-generalised.
• Surveys used for prevalence Measuring how common something is, after qualitative work identified it.

Adding survey design skills to your team.

Quantitative research sits with our designers, with the method chosen to fit the question.

Survey design specialists join your team remotely as dedicated, full-time team members, selected, employed and managed by us in Chiang Mai and Bangkok. Companies that hire offshore developers through Azendo add the skill at the next monthly cycle.