Journey mapping specialists for your dedicated team.

Where journey mapping fits in a long-term product team.

The value is in what falls outside any one team's ownership. The gaps between touchpoints, such as the confirmation email that contradicts the screen, the wait with no status or the handover to support that loses context, are where experiences break, and they fall between teams.

A map built from research is evidence; one built in a workshop from assumptions is a record of what the organisation believes. Both look similar and only the first changes minds, which is why the provenance matters as much as the artefact.

What your dedicated team does with journey mapping.

Maps are most useful when they lead to a specific decision. A large map on a wall with no follow-through is a workshop artefact, and that is the usual outcome without a clear question going in.

Tying research to a real, pending decision is how it earns its place, and it is part of what an outsourced design team is there to do.

Common journey mapping use cases.

• Problems between touchpoints found Gaps between teams, which is where experiences break.
• Maps built from research Evidence to design from.
• A pending decision attached Research tied to a choice, so the map leads somewhere.

Adding journey mapping skills to your team.

Journey work sits with our designers, scoped against a pending decision.

Journey mapping specialists join your team remotely as dedicated, full-time team members, selected, employed and managed by us in Chiang Mai and Bangkok. Companies that hire offshore developers through Azendo add the skill at the next monthly cycle.