---
title: "Contentful | Skills We Assign For | Azendo"
description: "Contentful as headless CMS — content modelling, multi-channel delivery, plus the Azendo roles assigned for it."
url: "https://azendo.co/skills/contentful/"
---

[Skills](https://azendo.co/skills/) Commerce and content platforms 

# Contentful.

Contentful is a headless content management system: content is modelled as structured types and delivered through APIs, with no coupled presentation layer, so the same content serves web, mobile and other channels.

## Where Contentful fits on a long engagement.

Content modelling is the decision that determines whether a headless CMS helps or hinders. Types modelled around meaning — a product, an article, an author — serve every channel; types modelled around one page layout recreate the coupling headless was adopted to remove, with more steps.

The editor experience is the trade-off to manage. Editors lose the visual context of a page and work with structured fields instead, which is precise and less intuitive. Preview environments are what close that gap and they are frequently treated as optional.

## What an assigned team does with Contentful.

Editorial adoption decides whether the investment returns anything. A CMS editors find difficult produces workarounds — content pasted into the wrong fields, layout forced through rich text — that undo the structure.

Designing for editors rather than only for developers is why content projects are scoped with [outsource ux design](https://azendo.co/services/ux-ui-design/) capacity alongside engineering.

## What we use Contentful for.

* One content set across channels Web, mobile and partner surfaces served from the same structured content.
* Types modelled on meaning Content structured by what it is rather than where it appears.
* Preview that gives editors context Seeing the result before publishing, which is what makes structure tolerable.

## How Contentful capacity is assigned.

Headless content work is assigned across engineering and design, with the editing experience treated as a deliverable rather than a by-product.

## Industries that ask for it

* [Marketing and creative agencies](https://azendo.co/industries/marketing-and-creative-agencies/)

## Related in commerce and content platforms

* [Shopify — skill we assign for](https://azendo.co/skills/shopify/)
* [Magento — skill we assign for](https://azendo.co/skills/magento/)
* [WordPress — skill we assign for](https://azendo.co/skills/wordpress/)
* [Webflow — skill we assign for](https://azendo.co/skills/webflow/)
* [headless CMS — skill we assign for](https://azendo.co/skills/headless-cms/)
* [Stripe billing — skill we assign for](https://azendo.co/skills/stripe-billing/)
* [SharePoint — skill we assign for](https://azendo.co/skills/sharepoint/)
* [Microsoft 365 — skill we assign for](https://azendo.co/skills/microsoft-365/)

## Tell us what your roadmap needs Contentful for.

A service delivery manager replies with the disciplines we would assign, the monthly capacity and what the first month looks like.

[All skills we assign for](https://azendo.co/skills/)