---
title: "Cookie Policy: What We Set and Why | Azendo"
description: "Which cookies azendo.co uses, what each one does and how long it lasts. What each one does, how long it lasts and how to decline."
url: "https://azendo.co/cookie-policy/"
---

# Cookie policy.

We use analytics and advertising cookies unless you decline, and you can change your mind at any time.

## What we use cookies for

Cookies are small files a website stores in your browser. On azendo.co they do three jobs: remembering your choice about cookies, telling us how the site is used, and telling us whether our advertising works. All three are on from your first visit, and the banner lets you decline. If you decline, or your browser sends a Global Privacy Control signal, only the first one is set. Google's analytics and advertising scripts then run in a restricted mode: they set no cookies and send only anonymous signals without identifiers, which Google uses to estimate visits and ad results in aggregate. LinkedIn's script, and any other advertising script, does not load at all. 

We also use Cloudflare Web Analytics, which counts page views without cookies and without identifying you, so it runs for everyone. 

## Necessary

Always on. These do not track you and need no consent.

| Cookie          | Set by | Purpose                                                             | Lasts    |
| --------------- | ------ | ------------------------------------------------------------------- | -------- |
| azendo\_consent | Azendo | Remembers your cookie choice, so we do not ask again on every page. | 6 months |

## Analytics

On unless you decline.

| Cookie         | Set by           | Purpose                                       | Lasts         |
| -------------- | ---------------- | --------------------------------------------- | ------------- |
| \_ga, \_ga\_\* | Google Analytics | Counts visits and shows which pages are read. | Up to 2 years |

## Marketing

On unless you decline.

| Cookie                               | Set by     | Purpose                                                        | Lasts        |
| ------------------------------------ | ---------- | -------------------------------------------------------------- | ------------ |
| \_gcl\_au                            | Google Ads | Tells us whether someone who clicked an ad later got in touch. | 90 days      |
| li\_fat\_id, li\_sugr, bcookie, lidc | LinkedIn   | Measures our LinkedIn campaigns.                               | Up to 1 year |

## Declining or changing your choice

Use the button above, or **Cookie settings** at the bottom of every page. If you decline, we delete the analytics and advertising cookies stored on azendo.co, return Google's scripts to the restricted mode and stop loading LinkedIn's. Cookies stored on the providers' own domains can be removed in your browser settings. Your choice is kept for six months, after which we ask again. 

## The providers

Each provider handles the data under its own privacy policy: [Google](https://policies.google.com/privacy) and [LinkedIn](https://www.linkedin.com/legal/privacy-policy). 

## Questions

Write to [hello@azendo.co](mailto:hello@azendo.co) and a person will answer.

Last updated 2 October 2026.